MBA in Digital Marketing
MBA in Digital Marketing is a 2 years of Management course.
About the MBA in Digital Marketing Program
Our MBA in Digital Marketing program provides an intensive focus on mastering the digital realm within the broader framework of business administration. Unlike traditional MBA programs, our curriculum delves deeply into digital marketing strategies, platforms, and technologies. From social media management to SEO tactics, content creation to data analytics, students explore the full spectrum of digital marketing techniques crucial for success in today’s digital economy. Our program emphasizes practical application and hands-on experience, equipping students to thrive in the fast-paced and ever-evolving digital landscape. Graduates emerge not only with a strong foundation in business fundamentals but also with specialized expertise in leveraging digital tools and channels to drive business growth and innovation
Career prospects
Our MBA in Digital Marketing program opens doors to dynamic corporate careers, focusing on advanced digital marketing strategies and techniques. While covering a broad range of management disciplines, our program specializes in digital marketing within the context of business administration. Offering both Regular and Honors courses, we ensure students receive comprehensive education in business fundamentals alongside specialized digital marketing training.
In our program, students delve into various digital marketing aspects, including social media management, SEO, content marketing, email marketing, and data analytics. This specialized curriculum equips students with the skills to thrive in today’s digital-centric business landscape.
Digital marketing presents vast career opportunities for growth and innovation. Whether aiming for roles in digital agencies, e-commerce firms, social media platforms, or multinational corporations’ marketing departments, our program prepares you to excel in this rapidly evolving field.
With a blend of business savvy and digital marketing expertise, graduates of our MBA in Digital Marketing program emerge as versatile professionals ready to navigate and leverage the digital age’s challenges and opportunities.
Program Details
| Composition | Name |
|---|---|
|
Affiliation |
Sigma University |
|
Approvals |
Sigma University & UGC, New Delhi |
|
Duration |
02 Years
|
|
Eligibility for Admission |
The candidate must have completed their graduation (bachelor's degree course). The candidate must have received at least 50% aggregate marks in the qualifying course or graduation degree. |
|
Admission Schedule |
Usually from May to October every year.
|
|
How to Apply? |
|
|
Start Date |
July 2024 |
|
College / Campus |
Faculty of Commerce & Management, Sigma University Vadodara. |
|
Shifts (Working hours) |
10: 00 am to 05:00 pm |
|
Intake capacity |
120 |
Curriculum
| Sem | Course Code | Course Name | Theory (T) | Tutorial (T) | Practical (P) | Hrs | Credit | Detail Syllabus |
|---|---|---|---|---|---|---|---|---|
|
I |
1MBA01 |
Management Accounting (MA) |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1MBA02 |
Managerial Economics (ME) |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1MAA01 |
Corporate Awareness Assessment Program(CAAP) |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1MBA04 |
Managerial Communications (MC) |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1MBA05 |
Management Information System (MIS) |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1MBA06 |
Organizational Behaviour (OB) |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1MAS01 |
Advance Statistical Methods |
3 |
0 |
0 |
3 |
3 |
|
|
|
|
|
27 |
0 |
0 |
27 |
27 |
|
| Sem | Course Code | Course Name | Theory (T) | Tutorial (T) | Practical (P) | Hrs | Credit | Detail Syllabus |
|---|---|---|---|---|---|---|---|---|
|
II |
2MBA01 |
Business Analytics (BA) |
4 |
0 |
0 |
4 |
4 |
|
|
II |
2MBA02 |
Entrepreneurship & Innovation Management (EIM) |
4 |
0 |
0 |
4 |
4 |
|
|
II |
2MBA03 |
Financial Management (FM) |
4 |
0 |
0 |
4 |
4 |
|
|
II |
2MBA04 |
Marketing Management (MM) |
4 |
0 |
0 |
4 |
4 |
|
|
II |
2MBA05 |
Human Resource Management (HRM) |
4 |
0 |
0 |
4 |
4 |
|
|
II |
2MBA05 |
Manpower Planning, Talent Acquisions & Maintenance(HR) |
1 |
0 |
0 |
1 |
1 |
|
|
II |
2MBA05 |
Financial Services & Operations(CB) |
1 |
0 |
0 |
1 |
1 |
|
|
II |
2MBA05 |
Operations & SCM:Basic (SCM) |
1 |
0 |
0 |
1 |
1 |
|
|
II |
2MBA05 |
Marketing in Modern Era (DM) |
1 |
0 |
0 |
1 |
1 |
|
|
II |
2MBA07 |
Research Methodology (RM) |
4 |
0 |
0 |
4 |
4 |
|
|
|
|
|
28 |
0 |
0 |
28 |
28 |
|
Advantage At Sigma
Research Opportunities
Campus Life and Extracurricular Activities
Alumni Network
Supportive Learning Environment
Interdisciplinary approach for holistic learning
State-of-the-Art Facilities
Advantage At Sigma
Research Opportunities
Campus Life and Extracurricular Activities
Alumni Network
Supportive Learning Environment
Interdisciplinary approach for holistic learning
State-of-the-Art Facilities
Admission Procedure
Applying to Sigma University online is a breeze, offering a convenient and streamlined process for prospective students.
Visit www.sigmauniversity.ac.in or you may visit the Admission Office at Sigma University, Vadodara.
