Master of Business Administration (MBA) Digital Marketing
MBA in Digital Marketing is a 2 years of Management course.
About the MBA in Digital Marketing Program
Our MBA in Digital Marketing program provides an intensive focus on mastering the digital realm within the broader framework of business administration. Unlike traditional MBA programs, our curriculum delves deeply into digital marketing strategies, platforms, and technologies. From social media management to SEO tactics, content creation to data analytics, students explore the full spectrum of digital marketing techniques crucial for success in today’s digital economy. Our program emphasizes practical application and hands-on experience, equipping students to thrive in the fast-paced and ever-evolving digital landscape. Graduates emerge not only with a strong foundation in business fundamentals but also with specialized expertise in leveraging digital tools and channels to drive business growth and innovation
Sigma University
Sigma University & UGC, New Delhi
02 Years
The candidate must have completed their graduation (bachelor’s degree course).
The candidate must have received at least 50% aggregate marks in the qualifying course or graduation degree.
Usually from May to October every year.
July 2025
Faculty of Commerce & Management, Sigma University Vadodara.
10: 00 am to 05:00 pm
Curriculum
| Sem | Course Code | Course Name | Theory (T) | Tutorial (T) | Practical (P) | Hrs | Credit | Detail Syllabus |
|---|---|---|---|---|---|---|---|---|
|
I |
1MBA01 |
Management Accounting (MA) |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1MBA02 |
Managerial Economics (ME) |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1MAA01 |
Corporate Awareness Assessment Program(CAAP) |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1MBA04 |
Managerial Communications (MC) |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1MBA05 |
Management Information System (MIS) |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1MBA06 |
Organizational Behaviour (OB) |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1MAS01 |
Advance Statistical Methods |
3 |
0 |
0 |
3 |
3 |
|
|
|
|
|
27 |
0 |
0 |
27 |
27 |
|
| Sem | Course Code | Course Name | Theory (T) | Tutorial (T) | Practical (P) | Hrs | Credit | Detail Syllabus |
|---|---|---|---|---|---|---|---|---|
|
II |
2MBA01 |
Business Analytics (BA) |
4 |
0 |
0 |
4 |
4 |
|
|
II |
2MBA02 |
Entrepreneurship & Innovation Management (EIM) |
4 |
0 |
0 |
4 |
4 |
|
|
II |
2MBA03 |
Financial Management (FM) |
4 |
0 |
0 |
4 |
4 |
|
|
II |
2MBA04 |
Marketing Management (MM) |
4 |
0 |
0 |
4 |
4 |
|
|
II |
2MBA05 |
Human Resource Management (HRM) |
4 |
0 |
0 |
4 |
4 |
|
|
II |
2MBA05 |
Manpower Planning, Talent Acquisions & Maintenance(HR) |
1 |
0 |
0 |
1 |
1 |
|
|
II |
2MBA05 |
Financial Services & Operations(CB) |
1 |
0 |
0 |
1 |
1 |
|
|
II |
2MBA05 |
Operations & SCM:Basic (SCM) |
1 |
0 |
0 |
1 |
1 |
|
|
II |
2MBA05 |
Marketing in Modern Era (DM) |
1 |
0 |
0 |
1 |
1 |
|
|
II |
2MBA07 |
Research Methodology (RM) |
4 |
0 |
0 |
4 |
4 |
|
|
|
|
|
28 |
0 |
0 |
28 |
28 |
|
| Sem | Course Code | Course Name | Theory (T) | Tutorial (T) | Practical (P) | Hrs | Credit |
|---|---|---|---|---|---|---|---|
| I | R1MBA01 | Management Accounting (MA) | 3 | 0 | 0 | 3 | 3 |
| I | R1MBA02 | Managerial Economics (ME) | 3 | 0 | 0 | 3 | 3 |
| I | 1MBI01 | Fundamentals of Digital Marketing & Strategy Development | 3 | 0 | 0 | 3 | 3 |
| I | 1MBA07 | Managerial Communications (MC) | 0 | 0 | 2 | 4 | 2 |
| I | R1MBA05 | Management Information System (MIS) | 3 | 0 | 0 | 3 | 3 |
| I | 1MBI02 | Web Design and Analytics | 3 | 0 | 0 | 3 | 3 |
| I | R1MAS01 | Advance Statistical Methods (ASM) | 3 | 0 | 0 | 3 | 3 |
| Total | 18 | 0 | 2 | 22 | 20 |
| Sem | Course Code | Course Name | Theory (T) | Tutorial (T) | Practical (P) | Hrs | Credit |
|---|---|---|---|---|---|---|---|
| II | R2MBA01 | Business Analytics (BA) | 3 | 0 | 0 | 3 | 3 |
| II | R2MBA02 | Entrepreneurship & Innovation Management (EIM) | 2 | 0 | 0 | 2 | 2 |
| II | 2MBI05 | Advance Techniques of Search Engine Optimization | 3 | 0 | 0 | 3 | 3 |
| II | R2MBA04 | Marketing Management (MM) | 3 | 0 | 0 | 3 | 3 |
| II | R2MBA05 | Human Resource Management (HRM) | 3 | 0 | 0 | 3 | 3 |
| II | 2MDI06 | Advance Techniques of Social Media Marketing | 3 | 0 | 0 | 3 | 3 |
| II | R2MBA07 | Research Methodology (RM) | 3 | 0 | 0 | 3 | 3 |
| Total | 20 | 0 | 0 | 20 | 20 |
| Sem | Course Code | Course Name | Theory (T) | Tutorial (T) | Practical (P) | Hrs | Credit |
|---|---|---|---|---|---|---|---|
| III | R3MBA01 | Strategic Management | 3 | 0 | 0 | 3 | 3 |
| III | R3MBA03 | Consumer Behavior & Marketing Communication | 3 | 0 | 0 | 3 | 3 |
| III | R3MBI07 | Advance Techniques of Search Engine Marketing | 3 | 0 | 0 | 3 | 3 |
| III | R3MBI08 | Affiliate Marketing, Email Marketing, Lead Generation and Mobile Marketing | 3 | 0 | 0 | 3 | 3 |
| III | R3MBA21 | Business Ethics & Corporate Governance | 2 | 0 | 0 | 2 | 2 |
| III | R3MBI05 | Summer Internship Program | 0 | 0 | 3 | 6 | 3 |
| III | R3MBI06 | Multidisciplinary Action Project | 0 | 0 | 3 | 6 | 3 |
| Total | 14 | 0 | 6 | 26 | 20 |
| Sem | Course Code | Course Name | Theory (T) | Tutorial (T) | Practical (P) | Hrs | Credit |
|---|---|---|---|---|---|---|---|
| IV | 4MBA01 | Business Law | 4 | 0 | 0 | 4 | 4 |
| IV | 4MBA03 | Marketing of Services | 4 | 0 | 0 | 4 | 4 |
| IV | 4MBA09 | Strategic Brand Management | 4 | 0 | 0 | 4 | 4 |
| IV | 4MBA14 | Enterprise Resource Planning | 4 | 0 | 0 | 4 | 4 |
| IV | 4MBI04 | Comprehensive Project | 0 | 0 | 4 | 8 | 4 |
| Total | 16 | 0 | 4 | 24 | 20 |
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