BBA in Digital Marketing
BBA in Digital Marketing is a 3 years Undergraduate course that is a study of marketing of different products and services using digital technologies.Â
About the BBA in Digital Marketing Program
BBA in Digital Marketing Program offers a specialized focus on navigating the digital landscape within the broader context of business administration. Unlike traditional business programs, our curriculum delves deeply into the intricacies of digital marketing strategies, platforms, and technologies. From social media management to SEO tactics, content creation to data analytics, students explore the full spectrum of digital marketing techniques essential for success in today’s digital economy. Our program prioritizes practical application and hands-on experience, preparing students to excel in the fast-paced and ever-evolving world of digital marketing. Graduates emerge equipped not only with a comprehensive understanding of business fundamentals but also with specialized expertise in leveraging digital tools and channels to drive business growth and innovation.
Career prospects
BBA in Digital Marketing Program is your gateway to a dynamic career in the corporate world with a specialized focus on digital marketing strategies and techniques. While management studies encompass a wide range of disciplines, our program offers a tailored specialization in digital marketing within the broader context of business administration. We provide both Regular BBA and BBA (Honors) Courses, ensuring that students receive a comprehensive education in business fundamentals alongside specialized training in digital marketing.
With our program, students can explore various aspects of digital marketing, including social media management, search engine optimization (SEO), content marketing, email marketing, and data analytics. This specialized curriculum equips students with the skills and knowledge needed to thrive in today’s digital-first business environment.
Digital marketing offers vast opportunities for career growth and innovation. Whether you aspire to work in digital advertising agencies, e-commerce companies, social media platforms, or marketing departments of multinational corporations, our program prepares you to excel in this fast-paced and ever-evolving field.
By combining business acumen with digital marketing expertise, graduates of our BBA in Digital Marketing Program emerge as versatile professionals ready to tackle the challenges and leverage the opportunities of the digital age.
Program Details
| Composition | Name |
|---|---|
|
Affiliation |
Sigma University |
|
Approvals |
Sigma University & UGC, AICTE, DEB, New Delhi |
|
Duration |
03 Years |
|
Eligibility for Admission |
Shall have passed the Qualifying Examination with minimum eligibility criteria of percentage of marks in the courses as prescribed by the Higher Statutory Bodies from time to time. |
|
Admission Schedule |
Usually from May to October every year.
|
|
How to Apply? |
|
|
Start Date |
July 2024 |
|
College / Campus |
Faculty of Commerce & Management, Sigma University Vadodara. |
|
Shifts (Working hours) |
10: 00 am to 05:00 pm |
|
Intake capacity |
120 |
Curriculum
| Sem | Course Code | Course Name | Theory (T) | Tutorial (T) | Practical (P) | Hrs | Credit | Detail Syllabus |
|---|---|---|---|---|---|---|---|---|
|
I |
1BBA01 |
Fundamentals of Financial Accounting |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1BBA02 |
Micro Economics |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1BBA03 |
Principles of Management -1 |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1BAA01 |
Corporate Awareness Assessment Program(CAAP) |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1BBA04 |
Forms of Business Organization |
2 |
0 |
0 |
2 |
2 |
|
|
I |
1BES01 |
Environmental Science & Sustainable Development |
2 |
0 |
0 |
2 |
2 |
|
|
I |
1BCS01 |
Basic Communication Skills |
2 |
0 |
0 |
2 |
2 |
|
|
I |
1NCC01/1NSS01/1SPO01 |
NCC/NSS/Sports (I) |
0 |
0 |
2 |
2 |
0 |
|
|
|
|
|
22 |
0 |
2 |
24 |
22 |
|
| Sem | Course Code | Course Name | Theory (T) | Tutorial (T) | Practical (P) | Hrs | Credit | Detail Syllabus |
|---|---|---|---|---|---|---|---|---|
|
II |
2BBA01 |
Cost Accounting |
4 |
0 |
0 |
4 |
4 |
|
|
II |
2BBA02 |
Macro-Economics |
4 |
0 |
0 |
4 |
4 |
|
|
II |
2BBA03 |
Principles of Management -2 |
4 |
0 |
0 |
4 |
4 |
|
|
II |
2BBI01 |
Transactional Communication |
1 |
0 |
0 |
1 |
1 |
|
|
II |
2BBI02 |
Financial Operations |
1 |
0 |
0 |
1 |
1 |
|
|
II |
2BBI03 |
Operations & SCM |
1 |
0 |
0 |
1 |
1 |
|
|
II |
2BBI04 |
Marketing Strategy |
1 |
0 |
0 |
1 |
1 |
|
|
II |
2BBA04 |
Industry Evolution & Design |
2 |
0 |
0 |
2 |
2 |
|
|
II |
2BAC01 |
Advance Communication Skills |
2 |
0 |
0 |
2 |
2 |
|
|
II |
2BOA01 |
Office Automation Tools |
0 |
0 |
2 |
2 |
0 |
|
|
II |
2NCC01/2NSS01/2SPO01 |
NCC/NSS/Sports (I) |
0 |
0 |
2 |
2 |
0 |
|
|
|
|
|
20 |
0 |
6 |
26 |
22 |
|
Advantage At Sigma
Research Opportunities
Campus Life and Extracurricular Activities
Alumni Network
Supportive Learning Environment
Interdisciplinary approach for holistic learning
State-of-the-Art Facilities
Advantage At Sigma
Research Opportunities
Campus Life and Extracurricular Activities
Alumni Network
Supportive Learning Environment
Interdisciplinary approach for holistic learning
State-of-the-Art Facilities
Admission Procedure
Applying to Sigma University online is a breeze, offering a convenient and streamlined process for prospective students.
Visit www.sigmauniversity.ac.in or you may visit the Admission Office at Sigma University, Vadodara.
Curriculum
| Sem | Course Code | Course Name | Theory (T) | Lab(T ) hours per week | Clinical hours per week | Total Hours per week | Credit | Total Theory Hours per year | Total Lab/Clinical Hours per year | Detail Syllabus |
|---|---|---|---|---|---|---|---|---|---|---|
|
I |
1BSN01 |
Communicative English |
2 |
0 |
0 |
2 |
2 |
40 |
0 |
|
|
I |
1BSN02 |
Applied Anatomy |
3 |
0 |
0 |
3 |
3 |
60 |
0 |
|
|
I |
1BSN03 |
Applied Physiology |
3 |
0 |
0 |
3 |
3 |
60 |
0 |
|
|
I |
1BSN04 |
Applied Sociolgy |
3 |
0 |
0 |
3 |
3 |
60 |
0 |
|
|
I |
1BSN05 |
Applied Psychology |
3 |
0 |
0 |
3 |
3 |
60 |
0 |
|
|
I |
1BSN06 |
Nursing Foundation I including First Aid Module |
6 |
4 |
8 |
18 |
10 |
120 |
240 |
|
|
I |
1BSN07 |
Self-study/Co-curricular |
4 |
0 |
0 |
0 |
0 |
80 |
0 |
|
|
|
|
|
24 |
4 |
8 |
32 |
24 |
480 |
240 |
|
| Sem | Course Code | Course Name | Theory (T) hours per week | Lab(T ) hours per week | Clinical hours per week | Total Hours per week | Credit | Total Theory Hours per year | Total Lab/Clinical Hours per year | Detail Syllabus |
|---|---|---|---|---|---|---|---|---|---|---|
|
II |
2BSN01 |
Applied Biochemistry |
2 |
0 |
0 |
2 |
2 |
40 |
0 |
|
|
II |
2BSN02 |
Applied Nutrition and Ditetics |
2 |
0 |
0 |
3 |
3 |
60 |
0 |
|
|
II |
2BSN03 |
Nursing Foundation II including Health Assessment |
6 |
6 |
16 |
28 |
13 |
120 |
440 |
|
|
II |
2BSN04 |
Health/Nursing Informatics & Technology |
2 |
2 |
0 |
4 |
3 |
40 |
40 |
|
|
II |
2BSN05 |
Self study and co curicular |
3 |
0 |
0 |
3 |
0 |
60 |
0 |
|
|
|
|
|
16 |
8 |
16 |
40 |
21 |
320 |
480 |
|
