BBA in Digital Marketing

BBA in Digital Marketing is a 3 years Undergraduate course that is a study of marketing of different products and services using digital technologies. 


About the BBA in Digital Marketing Program

BBA in Digital Marketing Program offers a specialized focus on navigating the digital landscape within the broader context of business administration. Unlike traditional business programs, our curriculum delves deeply into the intricacies of digital marketing strategies, platforms, and technologies. From social media management to SEO tactics, content creation to data analytics, students explore the full spectrum of digital marketing techniques essential for success in today’s digital economy. Our program prioritizes practical application and hands-on experience, preparing students to excel in the fast-paced and ever-evolving world of digital marketing. Graduates emerge equipped not only with a comprehensive understanding of business fundamentals but also with specialized expertise in leveraging digital tools and channels to drive business growth and innovation.

Career prospects

BBA in Digital Marketing Program is your gateway to a dynamic career in the corporate world with a specialized focus on digital marketing strategies and techniques. While management studies encompass a wide range of disciplines, our program offers a tailored specialization in digital marketing within the broader context of business administration. We provide both Regular BBA and BBA (Honors) Courses, ensuring that students receive a comprehensive education in business fundamentals alongside specialized training in digital marketing.

With our program, students can explore various aspects of digital marketing, including social media management, search engine optimization (SEO), content marketing, email marketing, and data analytics. This specialized curriculum equips students with the skills and knowledge needed to thrive in today’s digital-first business environment.

Digital marketing offers vast opportunities for career growth and innovation. Whether you aspire to work in digital advertising agencies, e-commerce companies, social media platforms, or marketing departments of multinational corporations, our program prepares you to excel in this fast-paced and ever-evolving field.

By combining business acumen with digital marketing expertise, graduates of our BBA in Digital Marketing Program emerge as versatile professionals ready to tackle the challenges and leverage the opportunities of the digital age.

Program Details
Composition Name
Sigma University
Sigma University & UGC, AICTE, DEB, New Delhi
03 Years
Eligibility for Admission
Shall have passed the Qualifying Examination with minimum eligibility criteria of percentage of marks in the courses as prescribed by the Higher Statutory Bodies from time to time.
Admission Schedule
Usually from May to October every year.
How to Apply?
Start Date
July 2024
College / Campus
Faculty of Commerce & Management, Sigma University Vadodara.
Shifts (Working hours)
10: 00 am to 05:00 pm
Intake capacity
Downloadable link

Advantage At Sigma

Research Opportunities
Campus Life and Extracurricular Activities
Alumni Network
Supportive Learning Environment
Interdisciplinary approach for holistic learning
State-of-the-Art Facilities

Admission Procedure

Applying to Sigma University online is a breeze, offering a convenient and streamlined process for prospective students.

Visit or you may visit the Admission Office at Sigma University, Vadodara.

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