BBA in Digital Marketing Program offers a specialized focus on navigating the digital landscape within the broader context of business administration. Unlike traditional business programs, our curriculum delves deeply into the intricacies of digital marketing strategies, platforms, and technologies. From social media management to SEO tactics, content creation to data analytics, students explore the full spectrum of digital marketing techniques essential for success in today’s digital economy. Our program prioritizes practical application and hands-on experience, preparing students to excel in the fast-paced and ever-evolving world of digital marketing.

Graduates emerge equipped not only with a comprehensive understanding of business fundamentals but also with specialized expertise in leveraging digital tools and channels to drive business growth and innovation.