Bachelor of Business Administration (BBA)
Digital Marketing
BBA in Digital Marketing is a 3 years Undergraduate course
that is a study of marketing of different products and services
using digital technologies.
About the BBA in Digital Marketing Program
BBA in Digital Marketing Program offers a specialized focus on navigating the digital landscape within the broader context of business administration. Unlike traditional business programs, our curriculum delves deeply into the intricacies of digital marketing strategies, platforms, and technologies. From social media management to SEO tactics, content creation to data analytics, students explore the full spectrum of digital marketing techniques essential for success in today’s digital economy. Our program prioritizes practical application and hands-on experience, preparing students to excel in the fast-paced and ever-evolving world of digital marketing.
Graduates emerge equipped not only with a comprehensive understanding of business fundamentals but also with specialized expertise in leveraging digital tools and channels to drive business growth and innovation.
Sigma University
Sigma University & UGC, AICTE, DEB, New Delhi
03 Years
Shall have passed the Qualifying Examination with minimum eligibility criteria of percentage of marks in the courses as prescribed by the Higher Statutory Bodies from time to time.
Usually from May to October every year.
Visit: https://admissions.sigmauniversity.ac.in/
Call: +91 7567176000
July 2025
Faculty of Commerce & Management, Sigma University Vadodara.
10: 00 am to 05:00 pm
Curriculum
| Sem | Course Code | Course Name | Theory (T) | Tutorial (T) | Practical (P) | Hrs | Credit | Detail Syllabus |
|---|---|---|---|---|---|---|---|---|
|
I |
1BBA01 |
Fundamentals of Financial Accounting |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1BBA02 |
Micro Economics |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1BBA03 |
Principles of Management -1 |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1BAA01 |
Corporate Awareness Assessment Program(CAAP) |
4 |
0 |
0 |
4 |
4 |
|
|
I |
1BBA04 |
Forms of Business Organization |
2 |
0 |
0 |
2 |
2 |
|
|
I |
1BES01 |
Environmental Science & Sustainable Development |
2 |
0 |
0 |
2 |
2 |
|
|
I |
1BCS01 |
Basic Communication Skills |
2 |
0 |
0 |
2 |
2 |
|
|
I |
1NCC01/1NSS01/1SPO01 |
NCC/NSS/Sports (I) |
0 |
0 |
2 |
2 |
0 |
|
|
|
|
|
22 |
0 |
2 |
24 |
22 |
|
| Sem | Course Code | Course Name | Theory (T) | Tutorial (T) | Practical (P) | Hrs | Credit | Detail Syllabus |
|---|---|---|---|---|---|---|---|---|
|
II |
2BBA01 |
Cost Accounting |
4 |
0 |
0 |
4 |
4 |
|
|
II |
2BBA02 |
Macro-Economics |
4 |
0 |
0 |
4 |
4 |
|
|
II |
2BBA03 |
Principles of Management -2 |
4 |
0 |
0 |
4 |
4 |
|
|
II |
2BBI01 |
Transactional Communication |
1 |
0 |
0 |
1 |
1 |
|
|
II |
2BBI02 |
Financial Operations |
1 |
0 |
0 |
1 |
1 |
|
|
II |
2BBI03 |
Operations & SCM |
1 |
0 |
0 |
1 |
1 |
|
|
II |
2BBI04 |
Marketing Strategy |
1 |
0 |
0 |
1 |
1 |
|
|
II |
2BBA04 |
Industry Evolution & Design |
2 |
0 |
0 |
2 |
2 |
|
|
II |
2BAC01 |
Advance Communication Skills |
2 |
0 |
0 |
2 |
2 |
|
|
II |
2BOA01 |
Office Automation Tools |
0 |
0 |
2 |
2 |
0 |
|
|
II |
2NCC01/2NSS01/2SPO01 |
NCC/NSS/Sports (I) |
0 |
0 |
2 |
2 |
0 |
|
|
|
|
|
20 |
0 |
6 |
26 |
22 |
|
Leading Companies Hiring from Our School
Leading companies hire our graduates for their industry-ready skills, strong academics, and hands-on experience.
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